Leads
0
+
Reduction in CPL
0
%
Ad Impressions Delivered
0
M
SRB Real Estate is a UAE-based real estate brokerage focused on residential and investment-led property opportunities across key emirates. The company operates in a highly competitive market where buyer intent is fragmented across investors seeking returns and first-time buyers navigating affordability, financing, and trust.
The business relies heavily on inbound lead flow to fuel its sales pipeline, with Meta Ads playing a central role in demand generation due to its ability to capture intent early in the decision cycle—particularly for off-plan investments and mid-market residential properties.
Prior to this engagement, Meta Ads were already active, but performance varied significantly across campaigns, geographies, and creatives. The account had scale, but not structure.
The requirement was not just “more leads,” but predictable lead volume at a controllable acquisition cost, without compromising lead quality.
A full account-level and campaign-level audit was conducted across all active Meta lead campaigns.
Before scaling spend, I conducted a detailed review of both the UAE business setup market and the existing Meta Ads account structure.
This account snapshot reflects the outcome of a structured Meta Ads approach focused on clear audience segmentation, creative-to-intent alignment, and disciplined budget prioritization.
Mixed Buyer Intent
Property investors and first-time home buyers behave very differently, yet were often targeted with similar messaging.
Lead Quality Concerns
High lead volume does not automatically translate to sales-qualified leads—especially with low-friction lead forms.
Audience Fatigue
UAE real estate audiences are repeatedly exposed to similar ads across brokers and developers, driving up CPMs over time.
Budget Dilution
With many campaigns running simultaneously, spend was not always concentrated behind top-performing segments.
Despite the challenges, the data revealed clear opportunities:
The opportunity was to turn fragmented performance into a structured, scalable acquisition system.
Generate consistent, high-intent real estate leads on Meta Ads across UAE-focused campaigns.
No secondary vanity metrics were prioritized unless they directly impacted lead performance.
The strategy focused exclusively on Meta Ads and avoided cross-platform dependencies.
Campaigns were clearly differentiated based on audience intent:
This separation allowed Meta’s algorithm to optimize within tighter intent signals instead of averaging performance across mixed audiences.
Audiences were structured across three layers:
Core Audiences
Lookalike Audiences
Broad with Algorithmic Control
This balance avoided over-reliance on narrow interest stacks.
Creative was treated as a conversion lever, not branding.
Each campaign aligned creative language with the underlying audience intent.
No unnecessary complexity or storytelling layers that could reduce conversion rate.
Optimization followed a disciplined process rather than reactive changes.
This approach allowed multiple campaigns to coexist profitably instead of chasing a single “winning” ad.
Based strictly on the provided screenshot data:
Several campaigns generated 100–400+ leads individually, including:
This confirmed that results were distributed across campaigns, not concentrated in a single outlier.
This strategy worked because it respected three realities of Meta Ads in real estate:
Rather than chase artificial efficiency benchmarks, the focus remained on repeatable lead generation at scale.
This campaign demonstrates that Meta Ads can be a reliable acquisition channel for UAE real estate businesses when managed with discipline, intent segmentation, and performance structure.
By generating over 2,100 leads at scale and reaching more than 1 million users, SRB Real Estate established Meta as a consistent top-of-funnel engine.